Versus Trade, the award-winning CFD broker, made a strong impression at Traders Fair Bangkok 2026 on May 23, attracting significant attention from traders, IBs, partners, and fintech professionals as the company continues strengthening its presence across Southeast Asia.

Represented by Janis Baltalksnis, Country Director Thailand & Laos, Sergey Kisel, Business Development Operations Director, and the regional Versus Trade team, the broker used the event to combine strong booth visibility with operational discussions around partnership growth, localization, and regional expansion.

Throughout the exhibition, the Versus Trade booth remained one of the most active areas on the expo floor, drawing continuous traffic from attendees exploring partnership opportunities, trading solutions, and business development initiatives across the region.

Southeast Asia Continues Moving to the Center of Industry Attention

Traders Fair Bangkok marked another important milestone in Versus Trade’s broader Southeast Asia strategy.

Following multiple regional initiatives and industry appearances throughout 2026, the company continues increasing its on-the-ground activity across the region — focusing on localized engagement, direct relationship building, and stronger market presence inside key Southeast Asian trading hubs.

“Thailand and the wider Southeast Asian region are no longer emerging opportunities — they are becoming central to the future growth of the industry,” said Janis Baltalksnis, Country Director Thailand & Laos at Versus Trade. “For us, being present locally is not optional. Building trust, understanding trader behavior, and developing real partnerships inside the market is what creates long-term positioning here.”

The event also reflected the broker’s accelerating growth globally. Within its first year of operation, Versus Trade approached $150 billion in trading volume while continuing to expand its international client and partnership network.

Sergey Kisel On Why Most Partnership Programs Fail

One of the major highlights of the event was an exclusive presentation delivered by Sergey Kisel, Business Development Operations Director at Versus Trade, titled: “Why 80% of Partnership Programs Fail.”

The session focused on one of the industry’s most discussed — yet often misunderstood — topics: why many brokerage partnership models struggle to retain partners long-term despite aggressive acquisition strategies.

During the presentation, Sergey Kisel explored the operational weaknesses behind many traditional IB structures that partners should look out for, including short-term incentive models, lack of transparency, poor localization, and partnership systems built around volume targets rather than sustainable ecosystem development.

Instead of treating partnerships as isolated acquisition channels, the presentation emphasized the importance of infrastructure, operational trust, communication speed, local presence and scalable support systems — particularly in highly community-driven regions such as Southeast Asia.

The discussion attracted strong interest from attendees, generating continued conversations throughout the event.

Taking Over the Expo Floor

Beyond the presentations and networking, Versus Trade also delivered one of the event’s most recognizable visual presences.

Its neon green and black branding, interactive Wheel of Fortune activity, and extensive branded merchandise turned the booth into a constant gathering point throughout the day. Traders, content creators, IBs, and fintech professionals consistently gathered around the stand, helping keep the broker highly visible across the venue.

The company’s bold visual identity once again became one of the strongest inside the venue — supporting Versus Trade’s positioning as a confident new-generation broker unwilling to blend into traditional industry frameworks.

Building Presence Through Real Market Participation

Versus Trade’s participation at Traders Fair Bangkok reflected a broader strategy already visible across the company’s recent regional activities: building influence through direct market involvement rather than remote expansion.

Through active event participation, local engagement, and increasing on-the-ground visibility, the broker continues strengthening its position inside one of the industry’s fastest-moving and most competitive regions.

As the company continues scaling globally, events such as Traders Fair Bangkok are becoming visible indicators of Versus Trade’s growing role within the next generation of brokerage brands.